![]() ![]() Lights are now being sold in more than 7,000 outlets nationally with distribution building daily and repeat rates exceeding expectations.” “In terms of innovation, we took time to develop and expand our core line-up of lemonades with the launch of Calypso Light in response to the demand from consumers interested in a zero sugar, five calorie lemonade that tastes great. We recently achieved a significant milestone and Calypso is now the second largest player in the shelf stable lemonade category, surpassing Lipton Brisk in the latest four and 13-week IRI data,” said David Klavsons, chief executive officer of King Juice Company, Inc., the owner of the Calypso brand. “Our strong first and second quarter growth is a true testament to a vibrant brand and great tasting product that’s resonating immensely with consumers and supported by our focus on marketing, innovation, and sales execution. These numbers come on the heels of a record 2019 for Calypso, which saw more than 30% growth and category leading sales velocity in its core line of flavored lemonades. The company attributes this incredible increase to activating a powerful brand and strong core flavored lemonade portfolio along with a focus on innovation, particularly the launch of Calypso Light. MILWAUKEE-( BUSINESS WIRE)- Calypso, the originator of the flavored lemonade category, today reported 40% percent growth during the first half of 2020.
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