![]() But the seeds of rebirth were planted in this decade. Many of its cars became shadows of their former selves. The Mustang even created a brand-new vehicle category: the pony car.īy the 1970s, Ford, like other domestic automakers, was starting to suffer the effects of changing consumer tastes and new government regulations. Buyers adored the Mustang's low price, available powerful V8 engines and sporty styling. ![]() By the middle of the decade the automaker had given enthusiasts something to cheer about with the launch of the sporty Mustang, a car that went on to become one of the biggest sellers of its day. In the wake of abysmal sales, the Edsel was discontinued just a few months into its third model year.įord regained its footing in the early 1960s with the introduction of the compact Falcon, a model that was warmly received by the public. Another model of that decade, the Edsel, met with a somewhat less enthusiastic reception. Offering sleek styling and spirited performance wedded to available luxury features like power windows and a signal-seeking radio, the car was a huge hit. The 1950s saw the introduction of the legendary Thunderbird. By the late '30s, Ford had unveiled the stylish Lincoln Zephyr, introduced a low-priced V8 engine and built more than 25 million vehicles. Over the next few years, the company broadened its focus even further by creating the Mercury division to produce mid-priced cars. It was the first to utilize this more cost-effective method of production, and its innovation became a mainstay of the manufacturing process.įord expanded into the luxury-car market with its purchase of Lincoln Motor Company in 1925. Ford's early years were also distinguished by its introduction of the moving assembly line. The latter was bought by 16.5 million Americans during its 20-year lifespan and was affordable enough for Ford's own factory workers to purchase. Ford dreamed of building a car for the masses, and that's precisely what he did, most notably with the immortal Model T of 1908-'27. The company was founded by Henry Ford in 1903.
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